Belgian fashion designer Diane von Furstenberg has teamed up with none other than Target to launch a limited-edition collection for spring.
The Diane von Furstenberg for Target collection is set to include some of her eponymous brand’s statement styles, such as the ever-iconic wrap dress, famous prints and patterns, as well as other categories from activewear and tabletop.
Encompassing over 200 pieces, the collection will cover women’s, girls’ and baby apparel and accessories, plus beauty and home decor, with prices starting at just 4 USD, with most items priced under 50 USD.
The result of a collaboration between the famous designer and her granddaughter, Talita von Furstenberg, a designer, entrepreneur, philanthropist and co-chairwoman of the Diane von Furstenberg brand, the collection was inspired by nature, women and art.
Designed as a “classically wearable collection”, it includes archival Diane von Furstenberg prints, as well as new patterns and pieces exclusive to Target.
“Every collection we create is about making women feel confident so they can be the women they want to be,” said Diane von Furstenberg in a statement. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamor and empowerment to their everyday lives.”
Another first for Target’s limited-time-only collaborations, the Diane von Furstenberg for Target collection will offer made-to-order furniture, headboards, benches and room dividers that can be customized in one of seven exclusive Diane von Furstenberg for Target fabrics. Created to be assembled and shipped in four weeks or less, prices for the furniture are set to start at 300 USD.
“Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices,” commented Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines at Target in a statement. “Guests will fall in love with this inspiring and broad collection. There’s so much to spark joy, just in time for new spring looks — available only at Target.”
The Diane von Furstenberg for Target collection will launch on Saturday, March 23, on Target.com and in most Target stores across the nation. Shoppers are invited to explore and shop the collection early at a public event on March 15 to 16 at The Shed in New York City.